
E-40 & Too $hort is appearing at...
-
Reggae Rise Up Vegas Festival 2025ALL AGES | 12:00 pm
E-40 and Too $hort are two of the most iconic figures in West Coast hip-hop, representing the spirit and sound of the Bay Area for more than three decades. With unique styles, trailblazing business moves, and a commitment to authenticity, both artists have left an indelible mark on the culture and continue to influence generations of musicians around the world.
E-40 (born Earl Stevens) hails from Vallejo, California. Known for his signature rapid-fire flow, clever wordplay, and pioneering use of Bay Area slang, he first rose to prominence in the early 1990s with the success of his group, The Click, and his solo album Federal. Over the years, E-40 has consistently evolved his sound while staying true to his roots, releasing dozens of projects including classics like In a Major Way and hits like “Tell Me When to Go” and “Choices (Yup).” Beyond music, he’s built a successful empire as an entrepreneur with ventures in food, wine, spirits, and beyond — proving himself as much a businessman as he is an artist.
Too $hort (born Todd Shaw) grew up in Oakland, California, and is often credited as one of the first rappers to achieve massive success while staying independent. Beginning his career in the early ’80s by selling homemade tapes on the streets of Oakland, Too $hort gained fame for his raw, unapologetic lyrics and straightforward storytelling style. His breakout albums like Born to Mack and Life Is…Too $hort helped set the blueprint for West Coast rap, while anthems like “Blow the Whistle” have kept his influence alive across generations.
Throughout their careers, E-40 and Too $hort have frequently collaborated, embodying the Bay Area’s spirit of unity and innovation. In 2020, they joined forces for a joint album, Ain’t Gone Do It / Terms and Conditions, showcasing their chemistry, legacy, and enduring relevance in today’s hip-hop landscape. Their contributions helped pave the way not only for Bay Area rap but also for the broader independent music movement, influencing countless artists from coast to coast.
Together, E-40 and Too $hort continue to represent resilience, originality, and the entrepreneurial hustle that defines the Bay Area — cementing their place among the greatest to ever do it.