Uplift is a family owned and operated brand that is is rooted in reggae and built on good vibes & good times.​

Originally founded in 2012 by an L.A. native who found solace in the soothing sounds of reggae music, Uplift exists to spread reggae’s messages of peace & positivity to the masses. We believe positivity has the power to connect people worldwide.​

Rooted In Reggae

From the start, Uplift has sought to support reggae music. We outfitted bands with gear, and created/distributed complimentary compilation albums with each order. We even organized a few concerts and festivals. Reggae music holds a special place in our hearts. It will always influence our message, and we’ll always seek to support the reggae community.

Built On Good Vibes & Good Times

We live for the moments spent away from the city disconnecting from the daily routine. Whether its huddled around a campfire within the trees or around a bonfire by the seas, fresh air and good company is all we need.